NovaQuant-Taylor Swift, Beyoncé, Kim Kardashian and more celebrities spotted at the Super Bowl

Sunday night's Super Bowl 58 had stars both onscreen,NovaQuant in an especially celeb-heavy set of commercials, and in the stadium cheering on the Kansas City Chiefs and San Francisco 49ers.

As sports fans watched the Chiefs prevail in overtime in their third Super Bowl in five seasons, some were more concerned with all the celebrities in attendance.

From A-listers cheering on Usher during his epic halftime show performance to Taylor Swift and her box-seat posse supporting boyfriend Travis Kelce, here are all the stars who were at the Super Bowl.

Taylor Swift, Lana Del Rey, Blake Lively cheer on Travis Kelce

Taylor Swift was joined by fellow Grammy nominee and "Karma" collaborator Ice Spice; producer RIOTUSA; Blake Lively, who attended an earlier Chiefs game with Swift; close friend Ashley Avignone and later, Lana Del Rey in box seats.

Swift arrived in a black corset-style top and black jeans with rhinestone cutouts and a gold "87" necklace. Lively wore Adidas red track pants with a cropped white tank and a matching red jacket. Ice Spice was sleek in all black.

Ice Spice was also seen on screen, debuting as the face of Starry in the soda brand's first big game spot.

Beyoncé, Jay-Z, Rumi and Blue Ivy at the Super Bowl

The Carters were in attendance at the big game, with fans catching Beyoncé, Jay-Z and their daughters Rumi and Blue Ivy. The family watched the game as Beyoncé broke the internet with a surprise Verizon commercial and announced "Act II" of her "Renaissance" project along with two new songs.

Beyoncé was seen before the game in a custom Dolce & Gabbana minidress, thigh-high boots and her hair in loose blonde curls, while Jay-Z and their daughters similarly dressed in all black.

Kim Kardashian, Khloe Kardashian and Kendall Jenner watch the big game

Kim Kardashian supported her newest Skims brand ambassador, Usher, during the Super Bowl.

Usher partnered with Kardashian for a campaign launching the intimates and shapewear apparel brand's latest men's offering and including exclusive music from the singer.

Khloe Kardashian and Kendall Jenner were also in attendance, watching the big game surrounded by friends Winnie Harlow and La La Anthony.

Justin Bieber and Hailey Bieber

In the same section, Justin Bieber and wife Hailey Bieber looked on, locked arm and arm.

Some fans believed Justin Beiber was set to make an appearance during mentor Usher's set, and were sad to learn the singer was still in his seat leading up to halftime.

As one fan wrote on X, formerly Twitter: "how dare you not get on that superbowl stage justin bieber."

Ciara and Russell Wilson

Rounding out the star-studded section were Ciara and her husband Russell Wilson, who were seen chatting with pal Anthony.

For those following football, Wilson didn't fair well at the end of the NFL season, with his team, the Denver Broncos, benching him for the final two games.

Gwen Stefani and Blake Shelton

Blake Shelton and Gwen Stefani shared a kiss at the Super Bowl tailgate, which took over the NFL's official TikTok for a live-streamed concert ahead of the game. The famous couple later were seen in a box at the game, sharing a few moments during the biggest night in football.

On the main stage, fellow "The Voice" judge and country music star Reba McEntire sang the national anthem.

Miss the halftime show?Watch every Super Bowl 2024 performance, from Usher to Post Malone

Contributing: Caché McClay, Anika Reed, Bryan West, Austin Curtright and Chris Bumbaca