Current:Home > StocksIndexbit-Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -RiskWatch
Indexbit-Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
Fastexy View
Date:2025-04-06 14:17:09
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be Indexbitdonated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (334)
Related
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- ‘Without water, there is no life’: Drought in Brazil’s Amazon is sharpening fears for the future
- RFK Jr. is expected to drop his Democratic primary bid and launch an independent or third-party run
- UK veteran who fought against Japan in World War II visits Tokyo’s national cemetery
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Is Indigenous Peoples' Day a federal holiday? What to know about commemoration
- Some in Congress want to cut Ukraine aid and boost Taiwan’s. But Taiwan sees its fate tied to Kyiv’s
- Simone Biles finishes with four golds at 2023 Gymnastics World Championships
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- An independent inquiry opens into the alleged unlawful killings by UK special forces in Afghanistan
Ranking
- Meta releases AI model to enhance Metaverse experience
- Grocery store prices are rising due to inflation. Social media users want to talk about it
- Azerbaijan’s leader says his country is ready to hold peace treaty talks with Armenia
- Bills LB Matt Milano sustains knee injury in 1st-quarter pileup, won’t return vs Jaguars
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- A Complete Guide to Nick Cannon's Sprawling Family Tree
- Powerball jackpot reaches a staggering $1.4 billion. See winning numbers for Oct. 7.
- American Airlines pilot union calls for stopping flights to Israel, citing declaration of war
Recommendation
Current, future North Carolina governor’s challenge of power
Trump discussed nuclear submarines with Australian billionaire Anthony Pratt, three sources say
Some in Congress want to cut Ukraine aid and boost Taiwan’s. But Taiwan sees its fate tied to Kyiv’s
Another one for Biles: American superstar gymnast wins 22nd gold medal at world championships
Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
An Israeli airstrike kills 19 members of the same family in a southern Gaza refugee camp
Mauricio Umansky Reveals Weight Loss Transformation From Dancing With the Stars Workouts
Texas Rangers slam Baltimore Orioles, take commanding 2-0 ALDS lead