Current:Home > FinanceTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -RiskWatch
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-12 23:10:36
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (43742)
Related
- The Best Stocking Stuffers Under $25
- They Lived Together? Celebrity Roommate Pairings That’ll Surprise You
- ACC adding Stanford, Cal, SMU feels like a new low in college sports
- Workers are finally seeing real wage gains, but millions still struggle to pay the bills
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- Court revives doctors’ lawsuit saying FDA overstepped its authority with anti-ivermectin campaign
- Family in central Mexico struggles to preserve the natural way of producing intense red dye
- India's moon rover finds sulfur, other elements in search for water near lunar south pole
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- Eminem sends Vivek Ramaswamy cease-and-desist letter asking that he stop performing Lose Yourself
Ranking
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- Where is Buc-ee's expanding next? A look at the popular travel center chain's future plans
- Lawmaker who owns casino resigns from gambling study commission amid criminal investigation
- Rudy Giuliani pleads not guilty to charges in Georgia election case
- Could your smelly farts help science?
- Man accused of abducting, murdering beloved teacher who went missing on walk
- Driver in fatal shooting of Washington deputy gets 27 years
- Jimmy Buffett, 'Margaritaville' singer and mogul, dies: 'He lived his life like a song'
Recommendation
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
Stakes are high for Michigan Wolverines QB J.J. McCarthy after playoff appearance
Why Wishbone Kitchen TikToker Meredith Hayden Is Stepping Away From Being a Private Chef
Noah Eagle eager to follow successful broadcasting path laid by father, Ian
Former longtime South Carolina congressman John Spratt dies at 82
Police officer praised for reviving baby during traffic stop in suburban Detroit
Pentagon launches website for declassified UFO information, including videos and photos
Nick Saban takes Aflac commercials, relationship with Deion Sanders seriously